The same technology can easily solve out-of-control password sharing altogether. Because BlockID is NIST 800-63-3, FIDO, and iBeta PAD-2 certified, the user’s biometric can’t be spoofed, stolen, or in the case of this article – shared. No temporary passcode (or time limit on usage) is required. The user could open the Netflix app and be verified instantly using a biometric that’s captured when the user first enrolled or set up a profile-without taking additional steps. If Netflix implemented our BlockID platform, for example, there’d be no need to verify the user’s device. Start with watching Netflix while you’re away from home. Tying subscriptions to a home Wi-Fi network and adding sub-accounts for extended family members who want to watch “Bridgerton” outside the home Wi-Fi network for more than seven days is certainly one way to go. 1Kosmos BlockID: “Perfect Match,” Made Simple To me, it sounds like a lot of effort on behalf of everyone involved, including Netflix. To understand why, let’s take a look at a different approach. The code must be entered within 15 minutes and provides access for seven consecutive days.īeyond that, anyone not logging in from your home Wi-Fi will have to get their own subscription (though in the three test markets, there is the option to add sub-accounts for a few extra dollars each month). If you’re away from home and you attempt to log in to Netflix using a different network, you may be prompted to verify your device using a temporary code sent to the account owner’s email or phone. This will establish a trusted device and network for the account. Because at least in those three markets, the password management system works something like this: Account holders will be asked to open the Netflix app or website from a device connected to their home Wi-Fi-and then watch something at least once every 31 days. The resulting backlash was enough for the company to clarify that it does not yet have official plans in place for other countries. Netflix Wants to Marry Your Wi-FiĪs of the time I wrote this, what we know is from reports that surfaced after Netflix accidentally posted guidelines being trialed in three markets (Peru, Chile, and Costa Rica) on its help center pages in the US and elsewhere. If early reports are any indication, Netflix’s plan doesn’t have to be so hard, either. Of course, just because clamping down on password sharing is a smart idea doesn’t mean it’ll be easy. Other studies show it might be even worse than that. The price tag: As much as $420 million in unrealized revenue annually. Extrapolated across just the US population, that’s twice the 30 million more than Netflix estimates. As Forbes reports, a recent survey found that one in five US consumers rely on a Netflix account paid for by someone else. The company claims 100 million households worldwide, and 30 million in North America, are sharing passwords. ![]() The lost revenue potential from rampant password sharing only puts a drag on profits. In recent years, the OG streamer has found itself battling a growing constellation of competitors and recently recorded its worst subscriber defections in a decade. Despite being a mainstay of the Netflix experience, because it’s easy to share the same password to binge “Stranger Things” fact is, it is bad for the bottom line. Not that limiting password sharing outside of subscribers’ households is a bad idea. ![]() Especially when a simpler, more secure approach is readily available. But when it does take effect, the policy could still send tempers boiling unnecessarily. It appears “Wednesday” fans can Netflix and chill about the streaming giant’s looming password sharing lockdown-at least for a little while.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |